Aug 11
31
The main issue circling insurance sales is a balance between having to close the leads that are generated and how to ensure you get more insurance leads that are worth looking into.
It’s no secret that with the existing use of the internet, finding leads online are much easier than they used to be. Whether bought or found as a petition online, agents now have a new tactic in receiving their insurance leads through a new medium.
But how do we know which leads are really worth looking into and which ones are just bound to be dead end deals that are both frustrating and quite honestly, just time-consuming.
So here are the three categories that you’d like to set your priorities into:
1. 2nd hand referrals. These are leads you get from other clients that you have probably already settled in the past. Since they are satisfied with the services you’ve given them, they will most likely refer you to some of their family members or close friends. Since you have the ‘OK’ from a person of their personal circle, chances are you won’t have to spend too much time trying to close the deal– means a hot lead.
2. 1st hand referrals, now this technique is a form of insurance marketing since you’d be getting your insurance leads from other agents that are willing to hand some of the leads they cannot handle down to you. When dealing with these prospects, try to keep their interests the same but not try to add competition to the other agent willing to help. Since they cannot help this lead, chances are they will be more pleased with the service you can provide instead.
3. Last is purchasing them through reliable lead generating sites. With insurance leads being generated for you and being matched to meet your standard qualifications, you are not only insured a better chance of closing the leads generated but a new means of gaining referrals now.
So why don’t you try signing up right now and get in touch with reliable leads that don’t lead you to a dead end.